Saturday, 10 August 2013

Shredding Your Start Up – The Way to Emergence

In the many years that I have spent as an Entrepreneur and the years I have spent Mentoring various start up’s the one factor that I see that most hinders the emergence of a start up is “doing away with the mindset of a start up” which primarily means shredding one’s start up and moving on to becoming an Emerging Enterprise.

The fear of doing away with this mindset and coming out of one’s cocoon is something I see most Entrepreneur’s hesitant to do. For some it is fear of that bold step of leaving an incubation programme, for some to re-think and re-examine their business, for some to branch out to new markets and explore new avenues of growth, for some to completely reengineer what they felt would be the next Big Thing and for some just the fear of doing it on one’s own.

It is a common issue for many new businesses that they just cannot come out of that image and mindset of being a startup and thus the biggest hurdle for a startup to take itself to the next phase of growth is the very fact that it is a startup!

If you are a startup that has been running for six months to one year, it is high time now that you should stop calling yourself a startup and shred that start up mindset.

It is now time for you think about taking your business to its next levels. When we start up we tend to accept, with gratitude, all assignments that come our way. But reaching the next levels calls for reviewing and renewing your goals and your work style so far and adopt a more focused approach towards running your business.

Once you have shred that mindset it is a good time to review what you have done and renew the goals that you had set for yourself. Take a hard deep look at the business plan (if you had made one) that you made and compare how you fared against what you had proposed and then readjust and realign taking into account where you stand today vis-à-vis what the market wants and demands. 

So go on Shred Your Start Up & Emerge!!!


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